来源:网络   发布时间:2015-02-04   作者:上外培训网


  Directions: In this section, you will read several passages. Each passage is followed by several questions based on its content. You are to choose ONE best answer, (A), (B), (C) or (D), to each question. Answer all the questions following each passage on the basis of what is stated or implied in that passage and write the letter of the answer you have chosen in the corresponding space in your ANSWER BOOKLET.

  Questions 1~5

  Filled with the euphoria of victory and dreams of their first Big Ten title in 11 years, Penn State University students rushed the field as time expired in their win over Ohio State. In the chaos that followed, the campus police struggled to keep control, and identifying the over-zealous fans seemed impossible, impossible, that is, until the police department turned to a new crime-fighting tool: facebook.com.

  Penn State officers had warned the students in advance last October that crossing over from the stands was a safety hazard and would not be permitted. When the rules were broken, a quick search online revealed the facebook.com photo album "1 rushed the field after the OSU game and lived." The album creator had even helpfully tagged all of those involved—offering the campus police an easy way to issue stem warnings. "It was really dangerous and not acceptable behavior," says Tyrone Parham, assistant director at the PSU police. "We needed to send a message. We searched the group, contacted the individuals and said that this was not tolerable behavior."

  Long a student favorite and the seventh most-trafficked Internet site, facebook.com has found a new following—those who wear blue. Traditionally, campus police forces have followed noise reports in their attempt to keep Saturday nights safe. But the advent of social-networking sites is starting to revolutionize campus detective work.

  George Washington University police department chief Dolores Stafford claims, "Facebook exists and can certainly be a tool, but we're not out there looking at the site." Students at the college, however, are not so sure. When rumors flew that campus cops were using the student social network to infringe their right to party, GWU students decided to exact revenge. In a carefully executed plan, students filled facebook.com with chatter about a raging party they were throwing, hoping the police would be watching. They were not disappointed. When the officers arrived, they found shots glasses brimming with chocolate cake, Beirut cups filled with frosting, and partygoers loaded up on sugar rather than alcohol.

  While the GWU police deny using the Internet to find the party, the students felt vindicated. 'Cake Party' attendee Kyle Stoneman comments: "From a larger standpoint, there's nothing immoral or illegal about the police using facebook.com. I guess they'll play their game, we'll play ours, and we'll see who wins."

  For college police forces, however, the issue is about more than winning. Instead, they try to find that delicate balance between upholding the law (read: preventing underage drinking) and maintaining good relations with the students (read: turning a blind eye). "It's a never-ending struggle," says Fisher College Chief of Campus Police John McLaughlin. "Like any other college and university, we want this to be as open of a relationship as possible. We don't want to be too obtrusive and we also don't want to be too strict. It requires real diligence."

  1. Which of the following best describes facebook.com?

  (A) It is a popular website with the students.

  (B) It is crime-fighting tool invented by the police.

  (C) It is an electronic book of strict campus regulations.

  (D) It is a virtual party held on the Internet.

  2. What is the traditional way for the campus police to ensure security on Saturdays?

  (A) To patrol the campus regularly.

  (B) To check the students' website.

  (C) To monitor noises on the campus.

  (D) To warn the students in advance.

  3. What does the author try to show with the "Cake Party" incident?

  (A) It was wrong of the police to interfere in the party.

  (B) The police were definitely looking at the website.

  (C) The students tried to protect their own right.

  (D) Parties like this one were dangerous.

  4. What do students like Kyle Stoneman think of the police using facebook.com?

  (A) It is immoral.

  (B) It is illegal.

  (C) It is helpful.

  (D) It is understandable.

  5. Which of the following is the major concern of the police?

  (A) How to revolutionize campus detective work and combat crime effectively.

  (B) How to strike a balance between law enforcement and human relationship.

  (C) How to use facebook.com without being found out by the students.

  (D) How to end the long standing hostility between the students and the police.

  Questions 6~10

  After SABMiller lost a bidding war for China's Harbin Brewery Group to Anheuser-Busch Coso two years ago, it looked as if America's King of Beers would reign over the Middle Kingdom as well. Anheuser-Busch, after all, had already sealed a deal with China's leading brewery, Tsingtao, and with Harbin in its stable it looked unbeatable.

  But SABMiller had a Plan B that could well give it the throne after all. Since losing Harbin, London-based SAB has focused its energies on a 12-year-old joint venture, China Resources Snow Breweries Ltd., that is now thriving. In June, CR Snow, which includes 46 breweries across the country, surpassed longtime leader Tsingtao for the No.l spot. For the 12 months through June, CR Snow produced nearly 40 million barrels, vs. 37 million for Tsingtao. As a result, CR Snow boasts 14.9% of the Chinese market, compared with Tsingtao's 13.9%. "Our growth has been on the back of a very consistent and targeted strategy," says Wayne Hall, SABMiller's finance director in China.

  Both companies want to be the toast of China. As beer sales in the U.S. and Western Europe have lost their fizz, they're growing at 8%-plus annually in China. That has helped China overtake the U.S. as the world's top beer market.

  SAB was early to see the promise of China, where it has been brewing since 1994. Yet instead of targeting big cities such as Shanghai and Beijing, as its competitors did, SABMiller scooped up breweries in less affluent areas, including the northeastern rust belt and the populous inland province of Sichuan. This contrarian strategy has allowed SABMiller to build up a national footprint at bargain prices. While Anheuser ponied up $700 million—as much as $62 per barrel of annual brewing capacity—for Harbin, SABMiller has typically paid $30-$40 per barrel for its breweries. "SABMiller has made a mint by purposely buying cheaper assets," says Bear, Stearns & Co. analyst Anthony Bucalo.

  SABMiller has been smart in its positioning of the flagship Snow brand. To appeal to upwardly mobile youth, it slapped a shiny, modern label on the 50-year-old brew and launched a national ad campaign emphasizing the beer's freshness, complete with sweepstakes that reward winners with outdoor vacations. The marketing push is paying off as it presses into the big cities. China now accounts for nearly 20% of SABMiller's total volumes, and Snow has become China's No.l brand. Soon, it will probably surpass Miller Lite as the biggest seller in the company's cooler.

  6. What is this article mainly about?

  (A) The bidding war between SABMiller and Anheuser-Busch Cos.

  (B) China has overtaken the U.S as the top beer market.

  (C) How SABMiller beats Anheuser in global makets.

  (D) The success of SABMiller in China.

  7. What makes Snow beer one of the best-selling beers in China?

  (A) The company has special technologies.

  (B) Snow beer tastes better.

  (C) The company has adopted an effective marketing strategy.

  (D) CR Snow has purposely bought cheaper assets from SABMiller.

  8. The word "affluent" in paragraph 4 can be replaced by ______.

  (A) wealthy

  (B) populous

  (C) influential

  (D) fluent

  9. Which of the following is TRUE according to the article?

  (A) SABMiller is an America-based beer company.

  (B) Snow beer is now being sold all around the world.

  (C) Beer sales in the U.S. and Western Europe dropped recently.

  (D) Snow beer is welcomed by both youths and 50-year-olds.

  10. What can be concluded from this article?

  (A) Tsingdao beer is less tasty than Snow beer.

  (B) Anheuser-Busch used to be the largest beer company in Europe.

  (C) SABMiller spent $700 million in building new breweries.

  (D) Snow beer is likely to become the biggest seller in SABMiller.






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